Category Archives: Article

Product Photography – Juices and Soups

Commercial Product Photographer - Matt Sturgess www.4thavephoto.com
Commercial Product Photographer – Matt Sturgess www.4thavephoto.com

Take a look at our latest and greatest product photography shoot for myorganincjuice.com.  Ben Fox, the founder of My Organic Juice, came to us asking can we make these juices ‘pop’!  He had tried the green screen route with another photographer and thing didn’t work out…  With the help of lot’s of acrylic, specialist Savage paper, black card, rulers, a very steady tripod and lot’s of patience we came up with the images!

If you’re asking how we got the labels exactly right, check back another time and we’ll tell you how we did it! 🙂

Matt Sturgess – www.4thavephoto.comAll-juices-number-order soups Group-Shot-1 ginger strawberry joy superfood carrot and ginger veggie bone broth young thai coconut

Robyn and Octavio – A Boca Beach Club Wedding

4th Avenue Photography (www.4thavephoto.com), Robyn and Octavio…  We go way back, we have worked together on projects for Lululemon and their own fitness company Octfit (www.octfit.com) so it made sense that they came to us as their first choice for their wedding photography.

The setting was the beautiful Boca Beach Club in Boca Raton.  We loved the simplicity of the affair, a 10am service on the beach followed by the reception at the club with brunch.  It was all over by 3pm leaving the guests to enjoy all of what the Boca Beach Club has to offer. 🙂

Taking photos on the beach in the noon day sun in Florida is tricky, the light is blinding.  Polarizing filters and camera mounted flashes are essential for the job, expose for the sky and hit them with light is the trick.  We used Canon 5D MKIII for the job with Canon 24-70mm lenses.   Perfect? See for yourself 🙂

Congratulations Robyn & Octavio!

Product Photography with Kaoir Cosmetics

Kaoir cosmetics is fast becoming an iconic brand in the US with founder and designer Keisha Kaoir at the helm.  They came to the Delray Beach studio us for photography of their latest line of matte lipsticks and lip pencils.

www.4thavephoto.com

Commercial Photography – Fashion Photographer for The House Of Perna

The House of Perna is the creation of Project Runway contestant Amanda Perna.  They approached us to cover 2 fashion show and to provide the photography for the upcoming look book for their 2015 spring collection.

Fashion, runway shows, look books, webpage images plus getting all of the photos edited and sized everyone’s skin looks beautiful and the hair is perfect, makeup applied and 10 people in the studio at one point last Saturday…  It’s been a busy couple of weeks and we haven’t even swept up yet!

Take a look at this speeded up clip from the last shoot, 5 hours preparation and shooting in 30 seconds…

 

Matt Sturgess
4th Avenue Photography & Video LLC
Studio. 561 819 4561
4th Ave Studio
343 NE 3rd Ave,
Delray Beach
FL 33444

Fitness Photos with The Yachtie Glow – www.4thavephoto.com

Angela Orecchio is a fitness fanatic, this was very clear when we met for her first photo shoot with 4thavephoto.com…  I got the call on an early Saturday morning in Fort Lauderdale “i’m going to be a few minutes late, I just gave to get some fruit before we start!”

Angela lives and breath fitness and well being,  The Yachtie Glow is dedicated to inspiring other yacht crew and world travelers to become the healthiest, fittest and happiest version of themselves.

Our brief was to create images of Angela in action for her blog at http://www.angelaorecchio.com we think we did the trick, in fact 2 of her photos are on display at our Delray Beach studio.

Matt
Matt Sturgess
4th Avenue Photography & Video LLC
Studio. 561 819 4561
Cell. 561 860 0318
4th Ave Studio
343 NE 3rd Ave,
Delray Beach
FL 33444

 
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elizebeth + adam – engagement photo shoot.

This shoot took quite a bit of planning  and deception from this pro photographer.  We received a call from a friend of Adam explaining he would like to propose to his girlfriend and she was to have no idea that it was about to happen.  This in itself is  not unusual but this time we were going to be part of the conspiracy…

994A5585I arranged a photo shoot on Juno beach with Elizabeth on the pretense that the shots were going to used for an upcoming yoga exhibition and

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Adam would arrive on the beach unexpectedly and propose…  Theplan worked perfectly 🙂 and we got some great yoga shots during a spectacular sunrise and one of the most romantic proposals we have captured.

For you techies out there this is how we did it…
Canon mk3 with 24-105mm lens, exposing for the sky in ever changing sunrise light with 2 Canon 600ex speedlites on my near and far right triggered remotely – 1/100 sec, f9.0, ISO800.
Matt Sturgess
4th Avenue Photography & Video LLC
Studio. 561 819 4561
Cell. 561 860 0318
Artists Alley Studio
343 NE 3rd Ave,
Delray Beach
FL 33444

 

 

The New Studio Opened – 4thavephoto.com

It’s been the craziest two weeks in the history of 4thavephoto.com.  We’ve located to a new studio in downtown Delray Beach in the heart of Artists Alley.

This (now) husband and wife team returned from their honeymoon less than 2 weeks ago and picked up the keys to an old the flower shop at 343 NE 3rd Ave, Delray Beach. 994A6651

I know, I know… We’re now 4th Avenue Photography on 3rd Ave…

Chaos reigns, installing lighting, desks, editing suites, security systems, backdrop systems and finding an artist to hang work large enough to fill the walls.

But we did it! We’re open.  Our official opening event occurred on 9/18/2014 during the Artists Alley 3rd Thursday art walk and. honestly, it was great fun. Take a look for yourselves 🙂

OK, now for the sales pitch…  We are a full service photography and video studio providing, fine portraiture, wedding photography and video, business headshots, event photography, product photos, action shots, video commercials, and just about any type of shot you can think of.  Look us up on google, find us on Facebook

With Love,

Matt & Lori

4th Avenue Photography & Video LLC
Studio. 561 819 4561
Cell. 561 860 0318
Artists Alley Studio
343 NE 3rd Ave,
Delray Beach
FL 33444

Meet the new Lululemon Ambassadors for 2014

It’s that time again, Lululemon time!  Every year we spans a week following the Lululemon Ambassadors to to the gyms and yoga studios to capture them in action.  The photos are used for commercial and promotional materials, you can also see them on the walls of the Boca Town Center mall. http://www.lululemon.com/bocaraton/bocaraton

The ambassador program celebrates individuals that ‘give back’ to the local community

This year our Lulu ambassadors were…

Octavio CiFuentes, Corbin Stacy, Gabby Schlicht, Christine Lewis, Stefanie Gross, Lesley Glickman

 

Until next year, NAMASTE 🙂

Matt Sturgess
4th Avenue Photography & Video LLC
Studio. 561 819 4561
Cell. 561 860 0318
Artists Alley Studio
343 NE 3rd Ave,
Delray Beach
FL 33444

 

 

Beth and Ted – Boca Raton Wedding.

Beth and Ted are great friends of our, it’s always a great compliment to be asked to photograph a friends wedding!  The day was perfect at the Royal Palm Yacht and Country Club, Boca Raton.  A little shade in the Florida sunshine and a gentle breeze to cool the family and guests.

A couple of week before they posed for a portrait session, Ted & Beth Print 1-01we wanted to come up with something a little humorous. Why not pull off something that everybody will recognize, a movie poster!  ‘Star Wars’?  Nope, ‘Gone with the Wind’? Too cheesy…  How about pretty woman?!  This is what we came up with, a pretty good portrait for the wedding, and memory for the future.

The wedding was a great affair, great food and dancing.  Ted strutting his stuff on the dane floor with Beth Looking like an excited school girl having the time of her life at the best path of her life, we loved it.

Matt Sturgess
4th Avenue Photography & Video LLC
Studio. 561 819 4561
Cell. 561 860 0318

 

How to photograph the Invisible Man! – Product Photography – Strong Boalt Menswear of Palm Beach

Strong Boalt Palm Beach (http://www.strongboalt.com) approached us with a challenge.  A new range of a dozen mens tops needed product photography and they needed to look great.

Dark-Blue-Turtle-2Clothing photography is always a tricky beast, obviously everything has to be lit but the colors have to be right it a lot of backwards and forwards with the strobes in the studio.  It has to be bang in focus, I like to use a high f-stop but again that means using a large amount of light so a couple of Paul C Buff Alien Bee’s sorted that out.  Then there is the cloths themselves, they always arrive at our Delray Beach studio in a box in their plastic wrappings folded (sort of) and WRINKLED.  How do you hang them? Pin them? Position them?     We haven’t taken a single shot yet…

So go on then, how do you do it?  Photograph the invisible man? We managed it, no cables or fancy stuffing involved either.  Just a bit of out of the box thinking and some clever photoshopping.

If you would like to know, drop me a line and I’ll spill the beans 😉

Matt Sturgess
4th Avenue Photography & Video LLC
Studio. 561 819 4561
Cell. 561 860 0318