Take a look at our latest and greatest product photography shoot for myorganincjuice.com. Ben Fox, the founder of My Organic Juice, came to us asking can we make these juices ‘pop’! He had tried the green screen route with another photographer and thing didn’t work out… With the help of lot’s of acrylic, specialist Savage paper, black card, rulers, a very steady tripod and lot’s of patience we came up with the images!
If you’re asking how we got the labels exactly right, check back another time and we’ll tell you how we did it! 🙂
4th Avenue Photography (www.4thavephoto.com), Robyn and Octavio… We go way back, we have worked together on projects for Lululemon and their own fitness company Octfit (www.octfit.com) so it made sense that they came to us as their first choice for their wedding photography.
The setting was the beautiful Boca Beach Club in Boca Raton. We loved the simplicity of the affair, a 10am service on the beach followed by the reception at the club with brunch. It was all over by 3pm leaving the guests to enjoy all of what the Boca Beach Club has to offer. 🙂
Taking photos on the beach in the noon day sun in Florida is tricky, the light is blinding. Polarizing filters and camera mounted flashes are essential for the job, expose for the sky and hit them with light is the trick. We used Canon 5D MKIII for the job with Canon 24-70mm lenses. Perfect? See for yourself 🙂
Angela Orecchio is a fitness fanatic, this was very clear when we met for her first photo shoot with 4thavephoto.com… I got the call on an early Saturday morning in Fort Lauderdale “i’m going to be a few minutes late, I just gave to get some fruit before we start!”
Angela lives and breath fitness and well being, The Yachtie Glow is dedicated to inspiring other yacht crew and world travelers to become the healthiest, fittest and happiest version of themselves.
Our brief was to create images of Angela in action for her blog at http://www.angelaorecchio.com we think we did the trick, in fact 2 of her photos are on display at our Delray Beach studio.
It’s been the craziest two weeks in the history of 4thavephoto.com. We’ve located to a new studio in downtown Delray Beach in the heart of Artists Alley.
This (now) husband and wife team returned from their honeymoon less than 2 weeks ago and picked up the keys to an old the flower shop at 343 NE 3rd Ave, Delray Beach.
I know, I know… We’re now 4th Avenue Photography on 3rd Ave…
Chaos reigns, installing lighting, desks, editing suites, security systems, backdrop systems and finding an artist to hang work large enough to fill the walls.
But we did it! We’re open. Our official opening event occurred on 9/18/2014 during the Artists Alley 3rd Thursday art walk and. honestly, it was great fun. Take a look for yourselves 🙂
OK, now for the sales pitch… We are a full service photography and video studio providing, fine portraiture, wedding photography and video, business headshots, event photography, product photos, action shots, video commercials, and just about any type of shot you can think of. Look us up on google, find us on Facebook
It’s that time again, Lululemon time! Every year we spans a week following the Lululemon Ambassadors to to the gyms and yoga studios to capture them in action. The photos are used for commercial and promotional materials, you can also see them on the walls of the Boca Town Center mall. http://www.lululemon.com/bocaraton/bocaraton
The ambassador program celebrates individuals that ‘give back’ to the local community
“We have a challenge for the right photographer” said the voice on the other end of the phone… A Vietnamese ceremony on the morning and a traditional western wedding in the afternoon. Sean and Linda celebrated twice in style, the wedding in the morning was full of Vietnam style and tradition, the giving of traditional gifts including a pig, honoring their ancestors and formal introductions and welcomes to the family.
The afternoon was a blast, the bride is a self confessed Star Wars nut and it showed. After a beautiful Catholic ceremony the bride and groom entered the dining room at The Abacoa Golf Club, Jupiter, FL to an honor guard of lightsabers complete with a Star Wars inspired cake and decorations. A day full of love, fun and a little geeky fantasy.
A truly international affair at the Sundy House, Delray Beach.
Roxy and Justin met as students at college in Miami and sealed their future together on this wonderful day. Family and friends flew in from all over the globe to attend including a whole family from China. The ceremony was as original as they come with a mixture of eastern, western and jewish traditions (including Chinese dragons)
www.4thavephoto.com were hired to provide Portraits before the wedding, rehearsal dinner coverage as well as coverage of the whole day in total we took over 2000 photographs. As always we left Roxy and Justin and their families a priceless collection of memories for the future.
Beth and Ted are great friends of our, it’s always a great compliment to be asked to photograph a friends wedding! The day was perfect at the Royal Palm Yacht and Country Club, Boca Raton. A little shade in the Florida sunshine and a gentle breeze to cool the family and guests.
A couple of week before they posed for a portrait session, we wanted to come up with something a little humorous. Why not pull off something that everybody will recognize, a movie poster! ‘Star Wars’? Nope, ‘Gone with the Wind’? Too cheesy… How about pretty woman?! This is what we came up with, a pretty good portrait for the wedding, and memory for the future.
The wedding was a great affair, great food and dancing. Ted strutting his stuff on the dane floor with Beth Looking like an excited school girl having the time of her life at the best path of her life, we loved it.
Strong Boalt Palm Beach (http://www.strongboalt.com) approached us with a challenge. A new range of a dozen mens tops needed product photography and they needed to look great.
Clothing photography is always a tricky beast, obviously everything has to be lit but the colors have to be right it a lot of backwards and forwards with the strobes in the studio. It has to be bang in focus, I like to use a high f-stop but again that means using a large amount of light so a couple of Paul C Buff Alien Bee’s sorted that out. Then there is the cloths themselves, they always arrive at our Delray Beach studio in a box in their plastic wrappings folded (sort of) and WRINKLED. How do you hang them? Pin them? Position them? We haven’t taken a single shot yet…
So go on then, how do you do it? Photograph the invisible man? We managed it, no cables or fancy stuffing involved either. Just a bit of out of the box thinking and some clever photoshopping.
If you would like to know, drop me a line and I’ll spill the beans 😉