4th Avenue Photography Case Studies

Kelley Couture Case Study

Luxury Footwear Launch — Product & On-Model Photography

Kelley Couture came to us at launch with a clear brief:
create imagery that positions the brand as premium from day one.

For a new footwear label, photography isn’t decoration — it’s the product experience.

The Approach

We built a complete image system designed to support ecommerce, marketing, and long-term growth.

Studio Product Photography

Each product was photographed with:

  • Consistent angles across the full range

  • Clean white backgrounds for ecommerce

  • Controlled lighting to define shape and materials

  • Accurate colour reproduction

The focus was on detail — heel geometry, silhouette, material transitions, and edge definition.

No distractions. Just clarity and precision.

On-Model Photography

To complement the studio work, we produced a set of simple on-model images to show:

  • Fit and proportion

  • Heel height in context

  • Toe shape and stance

  • How each design sits naturally on the foot

Direction was kept minimal and intentional.

No heavy styling. No unnecessary elements. Just enough to support the buying decision.

The Result

A cohesive image library that:

  • Supports ecommerce product pages

  • Feeds social and paid campaigns

  • Maintains consistency across every SKU

  • Scales as new styles are introduced

Most importantly, the images do what they’re meant to do —

build confidence and help the product sell.

Where It Fits

This work now supports:

  • Website product listings

  • Launch campaigns

  • Ongoing marketing

  • Future collection releases

Square pillow with colorful vertical stripes.
Outdoor sofa with patterned and textured cushions against a green hedge.
Decorative pillow with colorful floral patterns on a dark background.
Decorative pillow with a jungle-themed print featuring monkeys and foliage.
Decorative pillows arranged on a light beige sofa with white paneled wall.
Dark gray pillow with vertical stripes.
Decorative square pillow with vertical striped pattern in black, white, and brown tones.
Decorative pillow with beige, white, and rust orange tie-dye stripes.
Square cushion with green and blue vertical stripes.
Decorative pillow with a pattern of rust-colored circles and vertical lines on a beige background.
Square pillow with blue and green paisley design.
Decorative pillow with vibrant bee and floral patterns on a deep red background.
Decorative pillow with vibrant abstract art in red, blue, and beige tones.
Decorative pillow with intricate floral and geometric patterns on a dark background.

Elaine Smith Inc.

Product & Editorial Photography, Palm Beach

4th Avenue Photography works with Elaine Smith Inc., a Palm Beach–based luxury brand known for its designer indoor–outdoor pillows and textiles. We produce both studio product photography and staged editorial imagery used across their seasonal catalogues, website, and marketing campaigns. Each collection is photographed with precise lighting and colour accuracy to highlight fabric texture, stitching, and pattern detail. Our editorial scenes are styled to reflect the lifestyle and design aesthetic that define the Elaine Smith brand — modern, elegant, and inviting.

Images are featured across national retail partners including Neiman Marcus, Frontgate, and Grandin Road, as well as on the company’s own website and digital catalogue. The consistent photography style provides a cohesive visual identity that strengthens their marketing and online presence throughout Palm Beach, Boca Raton, and beyond.

Services: product photography, editorial photography, studio lighting, styling support, retouching, catalogue and web delivery.

Insperex

Corporate Headshots & Team Photography, Delray
Beach

4th Avenue Photography provides on-location and studio headshots for Insperex, a financial services firm based in Delray Beach. The goal was to produce a consistent, polished library of executive and team portraits for digital profiles, internal communications, and marketing use.

We set up a tethered workstation on-site so each team member could review their images immediately and select their favourite headshot before retouching. This real-time selection process keeps sessions efficient and ensures everyone leaves confident in their final image.

Lighting and background were designed to align with Insperex’s brand style — clean, modern, and approachable. Ongoing sessions at our Delray Beach studio allow new staff to be photographed with the same look for seamless companywide consistency.

Services: corporate headshots, on-location photography, studio portraits, realtime image review, retouching, image delivery.

Elegant chandelier with floral design in a modern interior space.
Modern living room with stylish furniture and neutral tones.
Modern abstract sculpture with geometric shapes in black, white, and beige.
Elegant modern chair with patterned upholstery and yellow accent in a stylish room.
Modern living room with stylish furniture and elegant decor.
Modern living room with elegant furniture and wall art.
Modern lounge area with wooden chairs and a round coffee table.
Modern living room with curved sofa and yellow pillows.
Luxurious living room with elegant chandelier and green moss wall art.
A modern beige armchair with a decorative cushion beside plants.
Modern interior with wooden shelving and colorful portrait art.
Elegant modern lounge with stylish seating and artistic decor.
Elegant kitchen island with white bar stools and a floral centerpiece.

Sklar Furnishings

Commercial & Design Photography, Boca Raton

4th Avenue Photography partners with Sklar Furnishings in Boca Raton to create high-end photography for their website, print advertising, and client case studies. Our work includes showroom and on-location design photography, capturing completed residential and commercial interiors designed by the Sklar team. Each image highlights the craftsmanship, lighting, and textures that define their modern luxury aesthetic.

We produce consistent, colour-accurate visuals used across Sklar’s website, digital campaigns, and national design magazines, helping their brand stand out in the competitive South Florida design market.

Services: interior design photography, showroom photography, architectural photography, case study documentation, retouching and image delivery.

Stubbs & Wootton

Product Photography, Palm Beach

4th Avenue Photography provides ongoing studio product photography for Stubbs & Wootton, the iconic Palm Beach brand known for its handmade velvet and needlepoint slippers.

Each pair is photographed with precision lighting and colour matching to ensure textures, stitching, and materials are represented accurately for e-commerce, social media, and advertising. The clean, consistent style allows their extensive product catalogue to maintain a luxury, cohesive look online.

Our workflow includes SKU-based file naming, consistent shadow placement, and high-resolution retouching, supporting Stubbs & Wootton’s marketing and retail teams with fast turnaround and flawless presentation.

Services: product photography, color correction, retouching, file management, studio lighting.